Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
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Many marketers are - let's say - generally excited about the promised targeting power of CTV. Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Indeed, candidates can't wait for CTV to sort out all of its fundamentals in the near future.
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Publishers don’t have it easy these days. Declining CPMs are forcing many to pack their websites and apps with ads to compensate for lost revenue. However, Greg Wester, SVP at Digital Turbine, believes publishers can break this cycle by focusing on fewer ads that capture higher levels of user attention.
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Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations - North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest…
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A recent study unveiled by GSTV, the network that programs gas station screens, at the 2024 IAB NewFronts conference highlights GSTV's prowess in capturing viewer attention, surpassing digital, CTV, and linear television platforms. In collaboration with Lumen Research, the study provides compelling evidence of GSTV's effectiveness in engaging audiences and…
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Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into…
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Future Today's apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app's theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. Jennifer D'Alessandro, Head of Ad Sales and Marketing emphasizes that brands can create thematic takeovers related to…
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With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.
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Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. He assured us that Yahoo DSP's upcoming developments will prioritize measurement. But before diving into that, let's explore how Yahoo's Identity Solutions are expanding into CTV.
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BrandDiscovery allows brands to target their CTV ads based on the emotions of specific scenes within TV shows. We sat down with Peter Crofut, Wurl's VP of Business Development for Agencies and Brands and Matthew Kramer, Head of Brand Investment at Media.Monks discuss BrandDiscovery and the potential to redefine the…
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