The Big Debate: Is In-Housing Dead?
Is In-Housing dead? It's probably not. But voices around the digital media industry have been telling us how businesses approach in-housing is changing.
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CTV
Exploring the Impact of Disney and Charter Communications’ New Deal on the Future of Streaming
We spoke with Julie Clark, SVP of Media & Entertainment, TransUnion, to dissect the future of cable television in a world dominated by streaming, marked by both challenges and opportunities. As the lines between traditional linear models and streaming continue to blur, we explore the impact on publishers, evolving revenue…
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Building Trust: Booming Digital Audio Ad Industry Meets Media Quality Challenges
Digital audio advertising has evolved from a niche space into a booming marketplace. And yet, it remains an underutilized channel for marketers, ripe with opportunities to reach engaged audiences in an almost unlimited range of environments. As digital audio matures, stakeholders proactively address risks, making it a vital choice for brands…
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The Subscription Economy, The Streaming War, and Ad-Supported Media
For the past fifty years, the video industry used a dual revenue-stream model. This meant that TV networks and pay-TV operators shared the revenue consumers paid for subscriptions and the revenue generated from ads. Then the rise of Netflix’s ad-free platform birthed the streaming dynasty, opening a gamut of questions…
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How Mobile Apps Can Profitably Scale UA with Performance Marketing and CTV
CTV is now in more than 90% of US households, creating a tremendous opportunity for advertisers to engage with new audiences. This is especially true for non-gaming apps, which can leverage the mobile gaming apps’ technology, strategies, and tactics to acquire high-value users on CTV and beyond.
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What 5 Years of Minimal Fraud Should Tell the Market
In 2014, the Trustworthy Accountability Group (TAG) was established to cultivate confidence and trust in digital advertising by facilitating collaboration among players across the supply chain to uphold quality and brand safety standards.
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The State of Programmatic Advertising in 2023
According to a webinar hosted by Comscore, 2023 State of Programmatic, programmatic spend has experienced exponential growth, doubling over the past four years. Data shows that over 91% of $148 billion in digital display dollars are transacted programmatically. Where does this leave the state of programmatic? To get to the bottom…
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Is Shoppable TV The Future Of Consumer Purchasing?
In a session at Ops NYC, “Shoppable TV: Shaping E-commerce's Future with Unique Consumer Experiences,” moderated by Marika Roque, Chief Innovation Officer & Chief Operating Officer for KERV and featuring Miles Fisher, Senior Director Ad Platforms & Growth Sales for Roku, and Amie Owen, US Head of Commerce for Universal…
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Project Crosswalk: IAB’s Guidelines for CTV Privacy Compliance
IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. The…
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First-Party Data at Your Fingertips: Q&A With Alex Theriault About Lotame’s Spherical
Lotame announced the launch of its new data platform at IAB ALM. In collaboration with various customer data platforms (CPDs), the tech enables interoperability and data portability across brand and media owner tech stacks. We spoke with Alex Theriault, General Manager, Spherical at Lotame. We discussed Spherical, the difficulty accessing…
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