Unlock the insights from AdMonsters Ops 2024. For the first time ever, we're making a comprehensive summary of the sessions publicly available. Dive into pioneering discussions on digital media marketing, monetization, data & identity, and more.
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Discover how generative AI is driving a near-20% increase in "Made for Advertising" (MFA) sites, and learn from DoubleVerify's Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.
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AdMonsters, the go-to industry resource for the advertising and revenue ops community, is thrilled to reveal its inaugural AdMonsters Dream Team picks. The Dream Team shines the spotlight on brilliant minds and visionary leaders within ad operations and revenue optimization.
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We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.
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In an exclusive interview, Albert Thompson, Managing Director of Digital at Walton Isaacson, dissects The Trade Desk's controversial Top 100 List. Thompson shares candid insights on the list's implications for publishers, advertisers, and the future of digital advertising.
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Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher's sharp wit on tech's progress.
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Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
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Ad Ops professionals aren’t just dabbling in generative AI; they’re diving in deep and successfully putting it to work to improve their daily jobs and elevate the overall Ad Ops team. It isn’t a surprise that they’ve largely sidestepped the challenges others have faced using generative AI. As tech savvy…
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There’s been a lot of name-calling when it comes to Colossus SSP lately, they’ve been called a witch practicing black magic, and a big man strutting around on campus, among other names. A recent Adalytics report prompted the name-calling, but as the dust settles, some ask: Is the pile-on deserved?
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As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can…
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