AdMonsters Publisher Pulse: Ad Ops Reimagined — A Guide to Reshaping Ad Ops With Generative AI

“I guarantee you, your competitors are using AI. And that applies to businesses, as well as individuals.” — Burhan Hamid, CTO, Time

Pending publisher licensing deals with OpenAI aside, one part of the news organization finds generative AI extremely useful, and in some instances, transformative: the Ad Ops team. AdMonsters has interviewed numerous Ad Ops people across several organizations to see if and how they’re using it.

Reshaping Ad Ops With Generative AI

Ad Ops professionals aren’t just dabbling in generative AI; they’re diving in deep and successfully putting it to work to improve their daily jobs and elevate the overall Ad Ops team. It isn’t a surprise that they’ve largely sidestepped the challenges others have faced using generative AI. As tech-savvy people, Ad Ops professionals are well aware of the limitations of all AI and take active steps to mitigate the pitfalls and problems.

This Publisher Pulse looks at:

• • Popular generative AI tools used by Ad Ops team members
  • Ad Ops personas — distinct ways that interviewees use generative AI to elevate their performance or the performance of their teams
  • AI use cases
  • How generative AI will transform the Ad Ops Teams
  • Tips for getting the best results out of AI
  • Sample outputs

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