Nowadays, strategies for thriving in the ever-evolving world of digital media and digital advertising are more about navigating the complex seas of regulation than anything else. With the Digital Markets Act (DMA) and the Digital Services Act (DSA), the European Union is charting new territories — particularly following significant actions against…
Read More
In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. One such transformative move is Aditude's recent acquisition of CPMStar, a key player in the gaming advertising space.
Read More
In the dynamic landscape of ad tech, a world where technology and media collide with culture and diversity, one name stands out: Yolanda Evans. As the Chief People & Culture Officer at Mediavine, she's not a hidden figure in the industry; she's transforming it, championing diversity, equity, and inclusion with…
Read More
We took a peek behind the curtain of one of our PubForum Austin keynotes Luis Romero, SVP, Head of Sales North America, The Guardian US. In this Linkedin Live recap, Romero discusses how sales and ops can mutually benefit from one another.
Read More
In the lead-up to #PubForum Austin, AdMonsters hosted a LinkedIn Live with keynote Burhan Hamid, SVP, Data, Product, Engineering at TIME, who offered a unique perspective on the power of leveraging AI for publishers.
Read More
Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. And, guess what? Turns out Grindr and Bumble top the list as the most voracious for user data like they're dining at an all-you-can-eat…
Read More
Prohaska teamed up with Advertiser Perceptions and surveyed 110 US advertisers, publishers and ad tech professionals in November 2023 to learn more about industry practices behind supporting quality news advertising while also fighting disinformation. The Supporting Quality News Content:A Look at Advertisers, Publishers and Ad Tech Professionals revealed some eye-opening findings.
Read More
TripleLift (an SSP), RESET Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.
Read More
From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
Read More
AdMonsters is bringing you the events, webinars, playbooks, awards, and networking opportunities to help you and your org own 2024. Want a little 2024 preview? Read on.
Read More