The rough waters never seem to give way for Yahoo. Along with rumors of investor unrest and overall dissatisfaction with CEO Marissa Mayer, Big Y kicked off the year as the poster child for bad behavior in digital video advertising when a CNBC report alleged that not only was its…
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The role of ad ops is complicated and ever-changing, and as expectations and responsibilities morph, it seems there's always something ops teams need to outsource. The tasks they choose to outsource, however, are subject to almost as much change. As 2015 draws to a close, it's a good time to…
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The boom town in digital is being built in a video player, and the dilemma created by the boom is now a pretty famous one: There's more demand from advertisers for premium video inventory than most publishers can reasonably accommodate. That's where outstream video comes in. The promise of outstream…
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If you want to hear about real-life examples of how a historic, trusted but largely regional publication can adapt to and thrive in digital, Ray Faust is one of those people you’d want to talk to. The VP, National and Emerging Sales at the Star Tribune Media Company helped lead…
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Just what is the state of ad ops? It’s complicated. Literally. As AdMonsters Publisher Rob Beeler suggests in his executive summary to the State of Ad Ops 2015 (sponsored by Sizmek), complexity is more foe to a digital publisher than competing sites. Indeed, that’s why digital pubs are willing to…
Read MoreLooks like the AdMonsters editorial team chose just the right moment to get out of cloudy, autumnal New York City, and the right destination. La Jolla, CA is about as sunny and warm as any travel agent would want us to believe. These are prime conditions for AdMonsters Publisher Forum…
Read MoreAs the growth of programmatic transactions has reached nearly 50% of all inventory bought and sold, there has been a global proliferation of ad marketplaces for publishers to consider when developing and evolving their indirect monetization strategies. While Google’s DoubleClick Ad Exchange and AppNexus may dominate the conversation, there’s no…
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Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!Not to…
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Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he described the Creative Lab at The Weather Company, I was blown away. Publisher creative offerings…
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The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium publishers with the efficiency of programmatic. For those premium publishers, there’s an opportunity to move inventory via programmatic, but at significantly higher CPMs than they can net in the…
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