On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt the current fragmented data privacy framework. APRA strongly emphasizes empowering American consumers with greater control over…
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Nowadays, strategies for thriving in the ever-evolving world of digital media and digital advertising are more about navigating the complex seas of regulation than anything else. With the Digital Markets Act (DMA) and the Digital Services Act (DSA), the European Union is charting new territories — particularly following significant actions against…
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The EU AI Act is the world's first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.
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You all know about the back and forth this past month that started with the extensive report the IAB Tech Lab released criticizing Google’s Privacy Sandbox. Though in all the summaries and hot-takes, video still hasn’t been getting enough attention and it’s an area that needs the most work ahead…
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As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. The most important thing right now in trying…
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The IAB Tech Lab’s Privacy Sandbox Demo Tool, donated by Index Exchange, was developed to showcase Protected Audience API (PAAPI), a component of Google’s Privacy Sandbox. Using the tool, any ad tech professional can run through a demonstration of PAAPI to see how user interest groups are created and how…
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There is currently no industry standard for completing data deletion requests. We caught up with Rowena Lam, IAB Tech Lab’s Senior Director of Privacy & Data, to see how they conducted this research, the findings, and the following steps to make a standard Data Deletion Request Framework a reality.
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This year, our Decoder series covered the gamut —- iOS 17 privacy updates, state privacy laws, and supply path optimization. If you missed them or want a chance to revisit them, here are the top AdMonsters' Decoder stories from 2023.
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Alongside the Topics API and Attribution APIs, PAAPI is intended to preserve the ability of publishers to monetize Chrome users while simultaneously protecting those users from the perceived intrusiveness of the combined weight of the targeting capabilities of the existing advertising technology marketplace.
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The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.
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