It's an age-old question: client-side or server-side, or presumably both? Client-side, while a definite improvement over the waterfall, does have its shortcomings. It increases the audience match rate, but at the expense of latency. And then server-side reduces latency, but at the expense of the match rate. We asked Evgeny…
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We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals to fill out an intense questionnaire, and the results were extremely…
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Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to…
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We had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO.
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In the advertising industry, we are always looking for ways to be more efficient. This is especially true for media owners who are hoping to monetize their desirable content and audiences with the least amount of steps in between. Enter Demand Path Optimization which can clean up the media selling…
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Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. This playbook, created in partnership with Marfeel, will dive into the nuances…
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The more header bidding adapters you add, the more bids you get and the more money you might make. But, the more requests you make, the more your user experience suffers. Enter Footer Bidding. The idea is simple: Don’t call any ad requests until the page has fully loaded. Instead…
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AdMonsters Editorial Director Gavin Dunaway doesn't always pay attention to Google earnings reports, but there were some surprising inclusions—and absences—in the fiscal year 2019 that got the ad tech speculation machine humming at full speed. There may be big changes for ad tech on the horizon—read more.
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Most publishers these days seem more focused on culling demand partners and supply path optimization than adding Johnny-come-latelys into their headers, so we were surprised to see Jounce Media report that duplicative auctions are up. However, a closer examination revealed even more interesting trends. Read more about it.
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It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online ad revenue. It’s curious how legacy demand- and sell-side platforms will adjust to…
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