Privacy Sandbox Q1 2024 Testing; The New York Times AI Tool, BrandMatch; SSP Fee Structure Shake Up

In Q1 2024, Google conducted an experiment to assess the performance of Privacy Sandbox APIs and first-party signals, such as publisher first-party data and identifiers, compared to traditional third-party cookies.

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Google’s New Cookie Plan: Empowering Users, Shaping Advertiser Strategies

While the future state of retargeting following Google's shift away from 3PCs is still evolving, it’s unlikely that a single tactic will emerge as the solution. Instead, advertisers will need to leverage each of these tactics in concert to maximize the value of their retargeting efforts. 

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Does APRA Do More Harm Than Good For Personalized Advertising?

The race to a federal U.S. data privacy law has been a slow trudge to victory, and the American Privacy Rights Act (APRA) is no different. APRA could drastically change digital advertising. By requiring explicit consent for using sensitive data, APRA could potentially hinder small businesses and publishers, threatening their…

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CNN’s Subscription Revenue Pivot; Perplexity Pub Revenue Sharing Program; TTD’s SP500+

In a memo to employees, CNN CEO Mark Thompson announced that the company will merge the television newsgathering and digital news divisions into one unit, hoping to help the network's shift towards digital expansion.

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Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism

This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser, Google has revealed it will offer users the option to opt out of third-party cookies through a…

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AI’s Role in Political Manipulation

In an era where technology shapes our daily lives, generative AI has emerged as a powerful force in the political landscape, and its role is both revolutionary and potentially dangerous. In this article, Søren H. Dinesen, CEO of Digiseg, explores the complex world of AI in politics, its benefits and…

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Decoding the Legal Shifts: Legal Expert Jason Gordon on Chevron Deference and Its Advertising Fallout

Last week, we published an article detailing how the Supreme Court’s decision to overturn Chevron deference will affect the advertising industry. We spoke with Jason Gordon, partner at Reed Smith in its Entertainment and Media group, to get a more in depth understanding of how SCOTUS’ decision will impact advertising. 

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Yahoo ConnectID’s New Integration Boosts Publisher Profits Without Cookies

This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. "Demand-side interoperability has been a key feature, and now, with our expanded partnership, publishers can achieve greater scale and better monetization through Yahoo ConnectID," explains…

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Live Streaming Takes Brand Advertising Full Circle

In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players, and future sports broadcasting landscape in the streaming era.

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Microsoft’s Ad Tech Firm, Xandr, Faces GDPR Fines; TikTok Ad Slump; FTC Uncovers A New Wave of Dark Patterns

The ad tech industry is working overtime to prevent privacy compliance mishaps, but every once in a while, bad actors seep in between the cracks. Noyb, a prominent tech watchdog, has backed a complaint against Microsoft's advertising subsidiary Xandr, accusing it of violating data access rules and providing inaccurate data.

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