Privacy Sandbox Q1 2024 Testing; The New York Times AI Tool, BrandMatch; SSP Fee Structure Shake Up

In Q1 2024, Google conducted an experiment to assess the performance of Privacy Sandbox APIs and first-party signals, such as publisher first-party data and identifiers, compared to traditional third-party cookies.

Read More

CNN’s Subscription Revenue Pivot; Perplexity Pub Revenue Sharing Program; TTD’s SP500+

In a memo to employees, CNN CEO Mark Thompson announced that the company will merge the television newsgathering and digital news divisions into one unit, hoping to help the network's shift towards digital expansion.

Read More

Microsoft’s Ad Tech Firm, Xandr, Faces GDPR Fines; TikTok Ad Slump; FTC Uncovers A New Wave of Dark Patterns

The ad tech industry is working overtime to prevent privacy compliance mishaps, but every once in a while, bad actors seep in between the cracks. Noyb, a prominent tech watchdog, has backed a complaint against Microsoft's advertising subsidiary Xandr, accusing it of violating data access rules and providing inaccurate data.

Read More

Political Ad Spend Predicted to Reach $10.7 Billion; The Industry’s Cookie Cravings; Retail Fights For Amazon Ad Dollars

It's no surprise that political ad spend is booming this year, especially with a pivotal presidential election approaching, but the spend is higher than analysts initially expected. AdImpact originally forecasted political ad spending at $10.2 billion, but it has shot up to $10.7 billion.

Read More

Echo Chambers & Political Discourse: Essential Reads on Media Manipulation and Algorithms

Algorithms shape our world in ways we never imagined, influencing everything from the news we consume to our political beliefs. In this article, Søren H. Dinesen,  Co-founder and CEO of Digiseg explores critical trends in digital media through a curated list of must-read books, exploring the intricate relationship between algorithms,…

Read More

Seen and Heard at Cannes Lions 2024 + Strategies for Survival Amid Change

At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. From exploring ID-less solutions to leveraging retail media data, the strategies for…

Read More

Are We Overcomplicating Floor Pricing Optimization?

Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue.

Read More

Criteo’s Privacy Sandbox Bombshell: Revenue Shortfalls and Industry Shake-ups

Publishers, what would you say if we told you that if Chrome nixed third-party cookies today, you'd be waving goodbye to a whopping 60% of your ad revenue? That's the report according to Criteo's Privacy Sandbox market testing.

Read More

Yahoo DSP Does it Again: Hits the Bullseye With Yahoo Creative

As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions. 

Read More

Dive into the Future of Digital Media with the Ops 2024 Event Summary

Unlock the insights from AdMonsters Ops 2024. For the first time ever, we're making a comprehensive summary of the sessions publicly available. Dive into pioneering discussions on digital media marketing, monetization, data & identity, and more.

Read More