August 29, 2024
 
Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge?
Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search. Read more.
What Happens When Google Can No Longer Set the Rules for the Web?
Google's recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem. Read more.
PubForum Scottsdale: Meet Your Visionary Ad Ops Leaders
AdMonsters Publisher Forum isn’t just a conference; it’s where innovation and interaction collide. Our lineup of industry trailblazers will not only share their groundbreaking insights but also guide you through dynamic sessions that spark creativity and challenge your thinking. Join us to gain new skills, actionable tactics, and inspiration from real-world experts from brands like Politico, Black Enterprise, Sparrow Advisors and more. Register now!
Top Stories
Publishers are all looking to level up their revenue and audience engagement, and in-game advertising is the power-up many have been looking for. The gaming industry has entertained all demographic types for quite some time and is now filled with opportunities for advertisers, marketers, and publishers. Read more.
Our publisher forums are always valuable, but this one hit differently. The focus was clear: everyone was determined to crack the code to retain more revenue. This time around, attendees were in rare agreement, openly discussing their biggest challenges as publishers. The great main-stage presentations and breakout sessions all revolved around one core question: Read more.
Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. Read more.
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