How do publishers plan to rev up their revenue in the coming years?

Share your insight in our 5-minute survey.

We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

Let’s uncover where the opportunities are together, as an industry. Your contributions to this survey will help other publishers better understand the industry’s challenges, and learn the strategies to help them sustain, and even thrive. Results will be announced at Publisher Forum Boston, August 4-6.

The post AdMonsters Publisher Pulse Survey: Unlock the Keys to Ramp Up Your Revenue Strategies appeared first on AdMonsters.

But how widely is this insight shared with the sales and ad product teams? Is your business suffering from a data divide, inhibiting a successful monetization strategy?

Share your insight in our 5-minute survey.

Your contribution to this survey will help other publishers fully understand if they have a data divide and what they need to do to close it to bring in more revenue or repeated business.

From your feedback, AdMonsters, supported by DoubleVerify, will create a Playbook that digs into how well AdOps, Sales, Product, and Analytics/BI teams collaborate and share data about sales and campaign and inventory performance to help each team be more effective at their jobs. We will also provide best practices and tips for setting up workflows and streamlining access to data to help you develop a successful monetization strategy.

The post Bridging the Data Divide to Develop Effective Monetization Strategies appeared first on AdMonsters.

Specifically, do they have the tools they need to ensure the ads that appear on their sites meet their brand’s standards, and whether they spend too much time managing the process?

Take our 5-minute State of Publisher Rev Ops Efficiency Survey

This survey and report — to be published in conjunction with GeoEdge on AdMonsters.com as a Playbook — will explore the publisher’s ability to fully monetize their sites while maintaining strong brand standards while driving efficiency in their Rev Ops and AdOps teams. In the final report, we will also provide tips and best practices that you can put into practice in your business right away.

Take the Survey Now!

The post What’s Your Rev Ops Efficiency? appeared first on AdMonsters.

No site, it seems, is immune, with clickbait ads appearing on even the most discerning properties. This 5-minute survey seeks to help us better understand the extent of the problem, why it occurs, and whether or not publishers have the tools they need to eradicate it from their properties. 

AdMonsters Survey: State of Clickbait Ads and Clickbait Scams

As any publisher very well knows, a bad user experience can take a direct hit on revenue. In fact, in 2021 GeoEdge research revealed that 76% of publishers said their UX was impacted by ad quality-related challenges, and 66% said those challenges had an impact on revenue.

AdMonsters, with the support of GeoEdge, is creating a playbook to better understand the current state of clickbait ads and scams and what publishers must do to serve quality and relevant advertising to their audiences to earn trust and loyalty.

Your contribution to this survey will help revenue operations folks to begin thinking about how ad quality can be a strategic differentiator for their businesses. All responses are fully anonymous.

Take the Survey Now!

The post You Are Not Immune: Take Our Publishers’ State of Clickbait Survey appeared first on AdMonsters.

Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of first-party data to drive personalization, along with harmonization of the user experience across all channels.

AdMonsters First-Party Data Best Practices Survey

This survey seeks to answer the questions: how are publishers deploying first-party data to drive personalization, unified cross-channel experiences today, and what tools do they need to succeed.

Take the survey now!

The post All About the Data: Take Our Publisher’s First-party Data Survey appeared first on AdMonsters.

Now that digital advertising is entering its third decade, AdMonsters is keen to assess the state of advertising.

Specifically, we’d like to understand the risks publishers face, whether advertising can serve as a strategic differentiator, and whether or not publishers can support their brand suitability goals in programmatic channels. 

AdMonsters Publisher’s Brand Suitability Survey

As the fight for who owns brand safety rages on, AdMonsters, with the support of GeoEdge, is creating a playbook that helps publishers mitigate risk without compromising scale. And more importantly, how they can determine the right partners who will help ensure that ads appearing on your site serve as a differentiator in the marketplace and fully contribute to your bottom line.

Your contribution to this survey will help other publishers fully understand how to bridge the gap between risk and reward.

Take the survey now!

The post Protect Ya’ Rep: Take Our Publisher’s Brand Suitability Survey appeared first on AdMonsters.

Malvertisers are injecting deceptive and offensive ads into the ecosystem and those bad ads are damaging brand reputations and preventing publishers from providing users with high-quality experiences. The lines are steadily blurring between security and ad content. And we want to know how publishers are thinking about this shift. Take our survey to share your in-app ad quality challenges with your peers and learn the best practices for tackling them.

Some publishers are starting to look beyond automated blocking tools, towards fine-tuning content in-app so that they know that both their audience and ads are appropriate. But is that enough?

As well, how has in-app ad quality changed as a result of Apple’s ATT framework? What do users expect from the ads they see in-app and do their expectations differ between gaming and non-gaming?

We’re seeking insight into your experience with in-app ad quality for an upcoming Playbook, with the support of GeoEdge. We’re diving into the current state of in-app ad quality. and we’d like to learn how your team is prioritizing ad quality challenges this year. In return, we plan to provide you with some tips on how your in-app inventory can be optimized to hold on to your users while maximizing ad revenue.

Take our survey now, to share your insights with the AdMonsters Community so that we can all help one another and solve this issue together!

The post How Do You Balance Ad Revenue vs. Ad Quality? Take Our In-App Ad Quality Survey appeared first on AdMonsters.

The post Minding Your Demand Partners: Take Our Partner Evaluation/Ad Quality Survey appeared first on AdMonsters.

Click Here to Download the Report

From the very beginning of AdMonsters Screens in London last November, BBC Worldwide’s Tom Bowman made it clear: TV is not going anywhere. Perhaps a few years before, digital advertising folks had been intrigued by digital video becoming the great slayer of the TV beast as cord-cutters overran the mediascape, but research keeps suggesting viewers are watching even more TV – even as they consume hellacious amounts of digital video.

Advertisers are definitely meeting them there: according to AdMonsters and Adap.tv’s 2013 European Digital Video Outlook, 93% of agencies buying digital video inventory saw increases in budget, but less than a third reported that the cash injection came from TV budgets. The majority (64%) saw a shift from display budgets, while 19% reported an incremental increase – which is pretty impressive considering Europe’s current economic woes.

As highlighted Bowman’s presentation on BBC Worldwide’s multiscreen success during the Olympics, TV and video can (and should be) working together. And this sentiment was echoed in AdMonsters and Adap.tv’s research: 61% of respondents believed digital video initiatives should be aligned with TV efforts, with 79% of that group arguing for a complementary relationship.

However, while a majority of European publishers think digital advertising should be aligned with TV, European agencies are actually split, with half claiming digital video should be aligned with display advertising. In AdMonsters and Adap.tv’s 2013 European Digital Video Outlook, we peer into the reasons for this split and how a variety of factors – evolving buying and planning strategies, disregard for common display metrics and the desire for unified online video/TV measurement and cross-platform reporting – will push agencies to align digital video with TV.

European publishers also find themselves in a quandary – while they’re increasing supply of inventory to keep up with ramping demand and seeing extremely high fill rates, 54% report CPMs have stayed the same year over year, with 13% actually seeing decreased CPMs.

Showing a high disinterest in RTB, publishers appear to be missing out on programmatic video ad spend to partners such as networks. However, private marketplaces seem to be a programmatic solution that addresses publisher concerns over open marketplaces, and one that appeals to agencies further exploring the potential of data-fueled buying.

To get the full story behind these trends, download the AdMonsters and Adap.tv 2013 European Digital Video Outlook. And also check out the agenda for our upcoming OPS London event, which will feature even more discussion of the fast-evolving European digital video marketplace.

The post Increased Spend Drives TV/Video Alignment & Private Marketplaces appeared first on AdMonsters.