publisher pulse Archives - AdMonsters https://live-admonsters1.pantheonsite.io/tag/publisher-pulse/ Ad operations news, conferences, events, community Tue, 25 Jun 2024 13:36:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 AdMonsters Publisher Pulse Survey: Unlock the Keys to Ramp Up Your Revenue Strategies https://www.admonsters.com/publisher-pulse-survey-unlock-revenue-strategies/ Tue, 25 Jun 2024 13:36:32 +0000 https://www.admonsters.com/?p=658034 We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

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]]> Today, publishers are facing significant revenue challenges. Declining revenue streams, data privacy and regulation, ad blocking, loss of signals, evolving search and social algorithms, you name it. But, many publishers are also adapting to change and thriving. 

How do publishers plan to rev up their revenue in the coming years?

Share your insight in our 5-minute survey.

We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

Let’s uncover where the opportunities are together, as an industry. Your contributions to this survey will help other publishers better understand the industry’s challenges, and learn the strategies to help them sustain, and even thrive. Results will be announced at Publisher Forum Boston, August 4-6.


 

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]]> AdMonsters Publisher Pulse: Ad Ops Reimagined — A Guide to Reshaping Ad Ops With Generative AI https://www.admonsters.com/playbook/reshaping-ad-ops-with-generative-ai/ Thu, 06 Jun 2024 14:23:25 +0000 https://www.admonsters.com/?post_type=playbook&p=656305 Ad Ops professionals aren’t just dabbling in generative AI; they’re diving in deep and successfully putting it to work to improve their daily jobs and elevate the overall Ad Ops team. It isn’t a surprise that they’ve largely sidestepped the challenges others have faced using generative AI. As tech savvy people, Ad Ops professionals are well aware of the limitations of all AI and take active steps to mitigate the pitfalls and problems.

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]]> “I guarantee you, your competitors are using AI. And that applies to businesses, as well as individuals.” — Burhan Hamid, CTO, Time

Pending publisher licensing deals with OpenAI aside, one part of the news organization finds generative AI extremely useful, and in some instances, transformative: the Ad Ops team. AdMonsters has interviewed numerous Ad Ops people across several organizations to see if and how they’re using it.

Reshaping Ad Ops With Generative AI

Ad Ops professionals aren’t just dabbling in generative AI; they’re diving in deep and successfully putting it to work to improve their daily jobs and elevate the overall Ad Ops team. It isn’t a surprise that they’ve largely sidestepped the challenges others have faced using generative AI. As tech-savvy people, Ad Ops professionals are well aware of the limitations of all AI and take active steps to mitigate the pitfalls and problems.

This Publisher Pulse looks at:

    • Popular generative AI tools used by Ad Ops team members
    • Ad Ops personas — distinct ways that interviewees use generative AI to elevate their performance or the performance of their teams
    • AI use cases
    • How generative AI will transform the Ad Ops Teams
    • Tips for getting the best results out of AI
    • Sample outputs

Enter your info to download your copy below!

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