Are you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? You're about to have three very intense days! Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.

Meet your fellow attendees in this fun and friendly session that sets the stage for the next 3 days! Participants will grab drinks, and then be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

We kick off Publisher Forum with a party! All attendees come together to eat, drink, and get to know each other underneath the palm trees! 

Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

A big welcome from AdMonsters Publisher Bill Amstutz and Content Director Lynne d Johnson, who will share the house rules, introduce the AdMonsters team, and provide an overview of the next few days.

Long before the threat of the cookiepocalypse, Forbes began building a first-party data platform to enable business units across the brand to come out of their silos into holistic alignment. Today, that platform, ForbesOne, revolutionizes how the publisher understands and reaches 140 million+ people, using AI and machine learning to provide unique, personalized and community-oriented experiences. The platform fuels insights into every facet of the business from revenue, editorial, product, marketing, and more to drive exceptional cross-platform offerings leading to impressive results for advertisers. Join this session to learn how first-party data can be leveraged to build a stronger, cohesive brand to maximize results across the business.

Content creators often face delays in receiving their hard-earned payments from publishers while publishers rely on ad tech companies for revenue making smooth payment processes essential. This session will explore best practices to facilitate fast and accurate payments/payouts while maintaining financial integrity and eliminating fraud.

Grab some coffee and snacks—Publisher Sessions are coming up fast!
 

Consumption of news content is steadily on the rise and as we enter the 2024 election season, that will only increase. Publishers have a massive opportunity to take advantage of the traffic boost by monetizing video around all of their news content. This session will explore if brands should really be avoiding news, and what steps publishers can take to make their video inventory more brand-safe and appealing to media buyers who traditionally steer clear of all things news-related, while simultaneously increasing fill rates and revenue. We’ll also discuss the disparity in how advertisers view news inventory, as well as how the election cycle could potentially impact all of the above.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

After a crazy morning of content, we bet you could use a bite!

Children are sacred, and they must remain that way, even online. In recognition of this idea, Congress enacted the Children's Online Privacy Protection Act (COPPA) in 1998 to protect what data can be collected from minors. The Federal Trade Commission ushered it into effect on April 21, 2000. However, it wasn't until July 1, 2013, that the Commission's revised regulations went into play. Ten years later, the sanctity of youth's data is still insufficiently honored. You've heard about YouTube and Facebook facing scrutiny for alleged violations of children’s privacy rights. How can we achieve a balance between children’s rights to information and their rights to privacy and protection? Let's learn best practices for shielding youth's data.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

Launched in 2022, IAB Tech Lab developed Seller Defined Audiences (SDA) to allow publishers, DMPs, and data providers to scale anonymized first-party data sets responsibly and normalize audience data points across publisher domains without data leakage or the need for user identifiers. SDA enhances addressability, data accountability, and transparency while meeting users' privacy expectations and increasing publishers' first-party data monetization. For publishers not already segmenting their first-party audiences to pass SDAs to DSPs via OpenRTB to earn the best bids, IAB Tech Lab's CEO, Anthony Katsur, is here to share the challenges of scaling SDA adoption, how the industry is implementing SDA, future potential versions of SDA, and how you can get started ASAP. SDA aims to: 
• Democratize the concept of audience cohorts for the open ecosystem. 
• Provide a conceptual foundation and technical scaffolding for maintaining addressability using a privacy-by-design structure. 
• Support ongoing innovation, growth, and open-market competition on top of a shared, flexible framework. 

Today more than ever, buyers and sellers have an incentive to collaborate together to build the solutions of tomorrow. With both sides "flying blind" due to the lack of transparency in the broader ecosystem, how can an SSP provide certainty and insights so you can be more efficient, successful, and prepared for the future? This conversation will unpack what sellers and buyers need from each other, the opportunities and upsides of a greater shared understanding, and how an SSP can facilitate a new way of working together.

Get your caffeine boost because there's still more great stuff ahead!

Successful programmatic strategies and organizations are about more than just the setup and intricacies of your tech stack. You also need the right organizational structure in place and people powering the fulfillment of all your programmatic dreams. Daniel Papalia, SVP, Revenue, Tech Vertical, Dotdash Meredith will share his secrets for success, as well as best practices for collaborating with your direct-sold business on Programmatic Direct Deals.

Fragmentation, brand safety, fraud, and measurement—these are just a few of the challenges when it comes to the future of CTV. But what if we view fragmentation as a sign of a thriving marketplace? Join us for a spirited chat between AdMonsters Content Director, Lynne d Johnson, and the AdTechGod, the Lord of RTB, zooming in from his Cloud. We'll delve into the dynamic world of CTV, discussing its future and strategies for success. Explore the ongoing industry consolidation, the clash of traditional vs. streaming ads, changing consumer habits, the influence of personalized content, and much more. Don't miss this unique opportunity for enlightenment!

All right, kids—what did we learn today?

In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during dinner.

A beautiful meal enjoyed by publishers and sponsors together, accompanied by music and prizes, and surprises! 

Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

Welcome back to Day 2 of AdMonsters Publisher Forum with a big hello from AdMonsters publisher, Bill Amstutz, who will give an overview of Day 2.
 

Join us for a candid conversation as Jay Friedman, CEO, Goodway Group, shares insights into buy side investment and measurement priorities for 2024. In this dynamic keynote, he will also dive into the impending cookieless landscape and the importance of identity graphs in mitigating privacy concerns as well as the powerful impact of custom targetable audiences. Also learn about Data Driven Attribution’s impact on marketers and publishers and how we can close the divide between buyers and sellers. Don't miss this opportunity to gain valuable knowledge for staying ahead of the curve in the ever-evolving ad tech ecosystem.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

The AdMonsters content squad digs into the most pressing topics at the forefront of digital revenue professionals' minds.
 

Grab a cup of coffee and mingle with your new Publisher Forum friends!
 

Are diverse-owned publishers given the short end of the stick in their efforts to create a successful ad business? The short answer is, yes. Mainstream publishers must play a role in balancing the scales. In our Fireside Chat with Chris Kenna, CEO of Brand Advance, we will discuss the secret sauce for effectively monetizing inventory for diverse publishers — from harnessing the power of targeted ads to crafting compelling brand narratives that resonate with diverse audiences. Get ready to sink your teeth into actionable strategies that empower minority-owned and operated publishers, amplifying their content's value and optimizing revenue streams while mitigating brand safety risks and the potential for being labeled as MFA sites.

We all know that the skills needed to be a rev ops pro are wide-ranging. It is the ideal career to get your start in digital media and digital advertising. Plus, with the job requiring a broad range of skills, it provides a lot of options for career advancement. But like everything else, given cultural and technological shifts, the world of ad ops is changing and what’s required of you is too. Join this interactive discussion to talk about how the worlds of advertising and revenue ops are evolving and how best you can prepare yourself to grow. Bring your questions and be prepared to share your career highlights and struggles with the rest of the PubForum attendees. We’ll only call on you if you feel comfortable sharing!

Unfortunately, there won't be just one thing a publisher can do to survive the privacy-centric future of the advertising ecosystem. We've already seen a few publishers go all-in on contextual or enhance their ability to create PMPs and other direct-sold strategies. We’re also seeing various other solutions publishers are testing and finding scale with, like Seller Defined Audiences (SDA), deterministic solutions, and clean rooms using Privacy Enhancing Technologies. Finally, there are ID solutions that don't quite scale like third-party cookies or device IDs, but may represent a higher fidelity identifier. Yet, not one of these solutions alone will solve all things for all publishers. That's why a portfolio strategy is best. Learn how a group of publishers is testing various cookieless solutions to drive scale and increase revenue while preserving consumer privacy.

So what did we learn today kids and what happens next?

Your brain needs a little break after all this thinking! Enjoy New Orleans' food, drink, history and beauty while making new connections. Pick an activity that feeds your body, soul or tummy; there are always 5 activities to choose from so there's something for everyone! See activity descriptions here. 

• Creole Odyssey Bike Tour
• Airboat Swamp Tour
• Feed Your Soul Mardi Gras Cooking School
• Garden District & Cemetery Tour
• NOLA Foodie French Quater Walking Tour 
• Spirits & Spirits Tour

Enjoy a delicious dinner and entertainment at a beautiful spot with your publisher pals.

Start your last day with a healthy bite to eat!
 

This is publishers' favorite part of the conference, where the real peer-to-peer learnings coalesce and best practices take shape. 

Join a publisher roundtable to share learnings and insights ,as well as ask questions about maximizing your first-party data strategy, testing ID solutions, the Privacy Sandbox, and more.

Grab your snacks and bring them with you to our final session - a casual conversation with your peers.

Let's close out the event with a bang. This is the highest-rated part of the event by your publisher peers. We reconvene as a group of publishers to talk about all of the important issues we've learned about during the event. This is the session that will inspire you to make a change when you return to work.