Google's IP Protection is a proposed feature that blocks websites from tracking users' digital lives. Some advertisers have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users' mobile devices…
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Google Chrome’s loss of third-party cookies may mean a definite ending to decades of cookie-based targeting. However, other browsers waved goodbye to this tracking method long ago, and many Chrome users already opted out of being followed around the web for a while now. As a result, advertisers urgently need…
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Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.…
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We spoke with Mano Pillai, Chief Product Officer, LiveIntent, to give us a deep understanding of how the hashed email can replace third-party cookies. We discussed the LiveIntent platform that targets audiences in a cookieless environment, balancing revenue and data ethics, and more.
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Identity resolution is recognizing a unique user — regardless of channel or device — to create a persistent and privacy compliant unified profile. Identity resolution often happens in real-time, when a person visits a website or app to enable targeting or personalization. However, identity resolution can also occur in an…
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To get an in-depth understanding of one of the major alternative IDs, we spoke with Mathieu Roche, co-founder and CEO of ID5. Known as the privacy-focused identity solution, it creates an encrypted first-party data ID that gives publishers a unique device ID they can share with their partners and clients.
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With the polarization of the political landscape, it seems to be a very rare occurrence that a controversial bill garners significant bipartisan support. Yet, the American Data Privacy and Protection Act (ADDPA) was able to do just that.
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Although Google has delayed their third-party cookie cut-off, there has to be new and effective ways to aggregate consumer data in an ethical manner. One of the more widely spread solutions are Alternative IDs. This medium involves identifiers that are privacy focused and allows publishers to access first-party data that is…
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To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap between the sales and marketing teams, and his advice on how the industry should move…
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Brands can balance out broad targeting efforts by experimenting with new media platforms and marketing tactics. Work with clients to establish how much risk they’re willing to take on and allocate the majority of the budget toward proven channels, even if it means accepting slightly lower returns at scale.
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