Privacy Sandbox Q1 2024 Testing; The New York Times AI Tool, BrandMatch; SSP Fee Structure Shake Up

In Q1 2024, Google conducted an experiment to assess the performance of Privacy Sandbox APIs and first-party signals, such as publisher first-party data and identifiers, compared to traditional third-party cookies.

Read More

CNN’s Subscription Revenue Pivot; Perplexity Pub Revenue Sharing Program; TTD’s SP500+

In a memo to employees, CNN CEO Mark Thompson announced that the company will merge the television newsgathering and digital news divisions into one unit, hoping to help the network's shift towards digital expansion.

Read More

Microsoft’s Ad Tech Firm, Xandr, Faces GDPR Fines; TikTok Ad Slump; FTC Uncovers A New Wave of Dark Patterns

The ad tech industry is working overtime to prevent privacy compliance mishaps, but every once in a while, bad actors seep in between the cracks. Noyb, a prominent tech watchdog, has backed a complaint against Microsoft's advertising subsidiary Xandr, accusing it of violating data access rules and providing inaccurate data.

Read More

Political Ad Spend Predicted to Reach $10.7 Billion; The Industry’s Cookie Cravings; Retail Fights For Amazon Ad Dollars

It's no surprise that political ad spend is booming this year, especially with a pivotal presidential election approaching, but the spend is higher than analysts initially expected. AdImpact originally forecasted political ad spending at $10.2 billion, but it has shot up to $10.7 billion.

Read More

Criteo’s Privacy Sandbox Bombshell: Revenue Shortfalls and Industry Shake-ups

Publishers, what would you say if we told you that if Chrome nixed third-party cookies today, you'd be waving goodbye to a whopping 60% of your ad revenue? That's the report according to Criteo's Privacy Sandbox market testing.

Read More

Albert Thompson, Digital Innovator Reacts: The Trade Desk’s Controversial Top 100 List

In an exclusive interview, Albert Thompson, Managing Director of Digital at Walton Isaacson, dissects The Trade Desk's controversial Top 100 List. Thompson shares candid insights on the list's implications for publishers, advertisers, and the future of digital advertising.

Read More

Breaking the Cycle of Rainbow-Washing and Performative Company Activism

Every June, companies prep pride campaigns. It’s incredibly important for companies who believe in LGBTQIA+ rights to speak up. Yet, many are shying away from expressing support either from fear of conservative backlash (remember what happened with Target’s Pride collections last year?) or of accusations of rainbow-washing.

Read More

Bridging the GAP: Driving Results with BRIDGE

As the first independent DEI&B Trade Organization for the global marketing industry, BRIDGE believes that inclusion is not just a moral imperative but also a business necessity. BRIDGE integrates inclusion into traditional workplaces, marketing management, and commercial practices.

Read More

ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising

Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become…

Read More

Expert Predicts Apple’s Web Eraser Ad Blocking Tool Is Imminent

Apple's highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn't make it into the final release, industry experts believe it’s only a matter of time before Apple…

Read More