July 11, 2024
 
SCOTUS Overturned the Chevron Deference Precedent…What Does It Mean for Advertising?
No matter where you stand on the political spectrum, it's hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron Deference precedent overturning, power has shifted away from the executive branch to the judiciary, potentially transforming federal government operations. Read more.
AI Boosts Commerce Ad Revenue by 32%: Insights from mrge’s State of Commerce Advertising Report
AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge's State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details. Read more.
What's New at PubFourm Boston?  
In case you missed it, Publisher Forum Boston has brand new features to answer your biggest ad ops needs. You spoke, we listened. You wanted more networking? You got it. You wanted more peer-to-peer learning? You got it. What about career growth opportunities? Yes, you got it. Check out these brand new experiences, only at Publisher Forum Boston: Ad Tech Accelerator, round table discussions, Dream Team and more. Register now! 
Top Stories
Explore Apple's AdAttributionKit, the innovative framework transforming ad attribution for app publishers. Learn about its features, how it compares to SKAdNetwork, and its impact on ad performance and privacy compliance in mobile monetization. Read more.
As much as we hate to admit, misinformation is a plague online. Any social media blogger or user can post a screenshot or salacious news without a fact check, and audiences will run with it. Now, with AI deep fakes becoming even more convincing, this problem is bound to get worse.  Read more.
Is it time to ditch your data lake dreams and get real about your data strategy? Learn how normalizing, accessing, and ensuring data accuracy can turn your publishing organization into a truly data-driven powerhouse. Discover the steps to make data work for everyone, from your ops team to your business users. Read more.
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