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How AI Will Drive the Future of Advertising

By January 14, 2022

If you thought GDPR and CCPA added complexity to the digital advertising ecosystem, brace yourself: they were just the tip of the iceberg. Today, 69% of countries have adopted consumer data privacy legislation, and 10% have legislation under review. Only 5% of the world has no legislation whatsoever. Do these…

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How Publishers Can Become Masters of Their First-Party Data

By August 06, 2021

Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at scale will ensure marketers can keep delivering relevant and engaging ads across the web…

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