GDPR's arrival hasn't burned the digital world down. But it has left us with less data in an industry that runs on data, with Google still calling a lot of shots. Rob Beeler looks at where this is pointing for publishers' future.
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The big news from Amazon’s direction this week is that the digital powerhouse (“e-tailer” doesn’t really suffice) has been having conversations with some major companies about how it might rev up its advertising efforts in Echo devices. Because Echo is driven by the voice-recognition tool Alexa, we’ve been seeing this…
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Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…
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I don’t want to sound like an alarmist, but if you think it’s hard for publishers to bend to the whims of Google and Facebook to get their content out to a mass audience, just think for a few seconds about what it might be like playing ball with ISPs…
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Rebooting Ad Units to Meet Better Ads Standards Google wants (and intends, starting in 2018) to block intrusive ads from the Chrome browser, and it wants to tell you what counts as “intrusive.” Ever since Google made the announcement about which types of ad experiences should expect to be blocked,…
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Google Delivers Insights Engine to Pubs Google announced it’s releasing a suite of tools to give its DoubleClick publisher clients audience and performance insights. It’s called the Insights Engine Project, and it’s angled to give publishers a view of performance similar to what the company gives advertisers when they target…
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A few months back, Google announced it would be equipping an ad blocker—or something like an ad blocker, maybe more like an ad filter—into newer versions of Chrome. The new Chrome feature would filter out ads deemed overly intrusive to the user experience. At the time, Google suggested it would…
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I can’t say I was surprised by findings from research firm L2 Marketing that Amazon’s virtual assistant Alexa is more likely to push Amazon Prime products on users seeking a variety of wares. There’s nothing scandalous in that—if I had an Alexa, I’d probably want it to look for Prime…
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Better Ads Standards are an initiative for promoting “acceptable” ad experiences for users, while discouraging disruptive ads. The overall goal, as stated, has been to keep the spread of ad blocking tools at bay, by assuring the ads in the ecosystem are not so annoying they drive users to start…
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I found it bizarre that the same day that the IAB released digital advertising revenue numbers for 2016 that point to Google and Facebook—the Duopoly!—vacuuming up about half of ad spend and almost all of growth, ESPN conducted layoffs of 100 mainly editorial employees. As several sites noted, most of those…
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