Lumen Archives - AdMonsters

New Study Reveals GSTV Dominates Ad Attention

By Andrew Byrd May 16, 2024

A recent study unveiled by GSTV, the network that programs gas station screens, at the 2024 IAB NewFronts conference highlights GSTV's prowess in capturing viewer attention, surpassing digital, CTV, and linear television platforms. In collaboration with Lumen Research, the study provides compelling evidence of GSTV's effectiveness in engaging audiences and…

Integral Ad Science’s Quality Attention and the Attention Payoff With Yannis Dosios, CCO of IAS

By Andrew Byrd January 31, 2024

Brands gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. We spoke with Yannis Dosios, Integral Ad Science's CCO, to understand why attention metrics is the new hot commodity, the development…