"Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of Marketing, MightyHive. "No matter what “Ad Tech 2.0” ends up looking like, hundreds of…
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To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…
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Ad blocking may have dwindled on desktop, but users are massively taking up arms on mobile. AdMonsters spoke with Marty Krátký-Katz, Co-Founder & CEO of ad-block monetization platform Blockthrough, about the findings from his company's new 2020 PageFair Adblock Report and how publishers should best wage war against this monumental…
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The industry doesn’t need a direct replacement for the third-party tracking cookie, and there are already a variety of solutions out there to take its place without mentioning Google’s budding privacy sandbox. To dive further into the many identification options circling around the industry, I caught up with one of…
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Are you still mourning Chrome's decision to sunset third-party tracking cookies by 2022? Sheesh, let's be honest—digital media had really reached the limits of the cookie’s usefulness as a stand-alone identifier. Don't believe us? Check out the cookie's insurmountable limitations pulled from AdMonsters' recent Playbook with LiveRamp, Life Beyond Cookies.
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Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea that the majority of your inventory will soon lack identifiers? Are you hyperventilating about digital publishers'…
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Starting February 4, 2020, Under the Incrementally Better Cookies Policy, Chrome will treat cookies that have no declared SameSite value as SameSite=Lax, restricting the sharing of cookie data across sites. For external access, cookies will need to be set to SameSite=None; Secure and will have to be accessed from secure…
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It's been a turbulent year for digital media and advertising. But this industry is a resilient one. As each new issue comes lobbing toward us, we manage to smash that sucker over the net. This year has been no different. But of course, some things are still up in the…
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“Let’s not talk about users anymore,” commented WarnerMedia’s Amit Chaturvedi during his Tuesday morning Publisher Forum keynote on thriving during momentous shifts. “Let’s convert them to fans.” That may have seem like the kind of thing you’d say to pump up an audience development team, but revenue teams these days…
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Between a dusting-off of classical ad measurement techniques and some serious geeking out over first-party data, advertisers will find that, far from being the airless, suffocating hellscape they have been taught to fear, this new “cookieless” world will prove a hospitable and possibly verdant environment for measurement and attribution.
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