In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. Here is the list of the AdMonsters keynotes that shaped 2023.
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At the recent United Nations panel, "Intersections Between Advertising and Human Rights," the speakers urged the advertising industry to consider how their data collection practices, privacy ethics, use of AI, and global influence can impact human rights positively or negatively.
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Marketers need to understand that multiculturalism influences and fuels mainstream marketing. Their messaging to diverse groups needs to be aligned with their mass market messaging. Brands also need culturally intelligent targeting solutions to connect authentically and meaningfully with their consumers.
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Sofia Santiago's desire to honor her roots stems from her deep appreciation for her family's history. By tracing her family tree, learning Spanish, and cooking traditional Cuban dishes, she's actively built her cultural identity and hopes to pass her Cuban traditions to future generations.
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In the bustling world of media and advertising, Alexander Haluska, Senior Director, Rev Ops, at My Code, emerges as a shining star. As we celebrate Hispanic Heritage Month, it's only fitting to honor this extraordinary individual for his contributions to the industry.
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Lacey Gutierrez's father influenced her connection to her culture and her career trajectory, but it was her own hard work and tenacity that catapulted her to become a Counsel at Hearst.
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With his current role as the VP, Measurement, Addressability, and Data Center at IAB, Jeffrey Bustos is now in the position to guide industry-wide change — driving some evolutions in the ad tech ecosystem and championing diversity and inclusion.
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According to Kantar's "Brand Inclusion Index," there are still huge financial advantages to putting DEI&B at the forefront. Black, Latinx, and AAPI consumers have the third largest economy, with over $5.2 trillion at stake. Who is silly enough to miss out on that? At the end of the day, the…
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Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying…
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While there have been some positive developments, as highlighted in a recent study by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) in collaboration with MAVEN/Media Framework, LGBTQ ad spend nearly doubled from 2020 to 2022, reaching $15 million. However, there is still room for improvement.
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