Dotdash Meredith’s Cookieless Conquest and the Publisher Pulse: Notes from AdMonsters Publisher Forum Boston

Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier.

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Publisher Pulse: Key Revenue Drivers and Strategic Shifts for 2024-2025

As digital publishers gear up for 2024, the focus is clear: ramping up revenue through strategic investments and capitalizing on new growth opportunities. A significant 60% of publishers expect revenue growth, with 19% anticipating substantial gains. Direct deal advertising tops the list of opportunities, with 68% of publishers highlighting it…

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The Crucial Role of Data Clean Rooms in the Future of Digital Advertising

Worldwide, finding a consensus on nearly anything is just about impossible. Yet, when thinking about the way people interact with brands online, there are two glaring truths: consumers demand personalization and privacy in nearly equal measure. Data clean rooms can be a conduit for advertisers to continue offering highly personalized…

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What Should Mobile Marketers Know About the Android Privacy Sandbox Launch?

As Google's Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular,…

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The Data Warehouse Has Replaced Many DMP Functions, but Is It Enough for Publisher Data Monetization?

As data privacy regulations evolve, publishers are centralizing data within warehouses, but is it enough for data monetization? With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. Dive into the challenges and opportunities for sustainable revenue…

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US Government Grapples With KOSA; Google Hinders AI Deepfakes; AI Companies Pay Pubs for Content

Two bills, called the Kids Online Safety Act (KOSA), passed the US Senate with overwhelming support in late July. Energy and Commerce Committee Chair Cathy McMorris Rodgers said her committee will begin work on a House version as soon as Congress returns from its recess in September.

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Microsoft and Criteo’s Unified, ROAS-Driven Retail Media Strategy

We spoke with  Brian Gleason, Chief Revenue Officer at Criteo and Lynne Kjolso, Vice President of Global Partnerships and Retail Media at Microsoft Advertising, about how their partnership can empower retailers to connect with meaningful demand and enhance the shopping experience by leveraging first-party data to deliver more relevant ads.

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Ramping Up Your Revenue: Digital Publishers Reveal Key Growth Strategies

In July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings.

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Conquering the Streaming Wars: An Advertisers’ Guide to Reaching Audiences in  Fragmented Media 

Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences. 

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The Perils of Hashed IDs: FTC Reasserts They Are Not Anonymous

In a recent blog post, the FTC reiterated a critical privacy principle: hashed IDs are not anonymous. Despite some companies' claims, hashing—a process that transforms data like email addresses or phone numbers into seemingly random strings—does not render data anonymous. 

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