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attention

AdMonsters Playbook: Understanding Attention Metrics

By Gavin Dunaway July 17, 2017

For years and years we've been told that if the click isn't on its deathbed, it should be shivved to death immediately. While early display ads in the mid-90s could boast CTRs above 40%, the likely number you'll see attached to a campaign these days is below 0.1%. But for…

#OPSPOV: Following the Path of Time

By Gavin Dunaway September 20, 2016

It’s been a good year for time-based transactions. This summer, The Guardian announced it had joined the time-based fray while Sled introduced a time-based transaction platform for mobile called Parsec, which uses a cost-per-second metric. Even AdMonsters has secured Financial Times’ Head of Campaign Management US to talk about the…