Are you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.

Meet your fellow Publisher attendees in this fun and friendly session that sets the stage for the rest of the event! Grab a drink as we break you up into small workgroups and complete a (fun, we swear!) tech-focused icebreaker activity that will inform the agenda and discussion over the coming days.

We kick off Publisher Forum with a good old fashioned Texas party! All attendees come together to eat, drink, and get to know each other. 

Come enjoy a hearty breakfast to fuel your mind for a day of learning ahead! 

Join us for a dynamic session blending the best of a keynote and a workshop, where you'll learn how AI is enhancing digital and ad products, revolutionizing first-party data utilization for unparalleled insights, and breaking down departmental silos to foster a collaborative powerhouse. We'll also engage in critical discussions about responsibly integrating AI into your workflows and products. You'll walk away equipped with the latest AI skills and tools for peak efficiency. 

As the advertising ecosystem undergoes unprecedented transformations, due to identity loss and addressability, the challenge of monetization has become more nuanced than ever. Join Sigma Software to explore how to turn challenges into opportunities and ensure revenue generation feels more like tapping into a wellspring of possibilities rather than squeezing water out of stone. Discover the future of advertising monetization in an era where adaptability is the key to sustainable success.

Grab some coffee and snacks—more sessions are coming up fast!

This panel delves into the latest advancements in attribution and measurement for CTV and retail media advertising. It will explore how publishers and retailers are adopting new models and techniques for measuring the effectiveness of CTV ad campaigns, the challenges of closed-loop attribution, and the impacts on ad operations. The discussion, led by the IAB’s VP of Measurement, Addressability & Data, will bring forward innovative practices that are transforming the way advertising effectiveness is measured in the digital domain.

After a busy morning of content, we bet you could use a bite!

With the phaseout of 3rd-party cookies from Safari in 2021 and the upcoming phaseout of 3rd-party cookies in Chrome in 2024, it’s become increasingly difficult for publishers to achieve addressability at scale. Given the vast array of identity solutions on the market, this session evaluates the current state of the industry and what the future holds for identity resolution. Learn about our unique approach that raises publishers' cookieless ad revenues while future-proofing their ad tech stack.

Ad Ops teams have a lot of valuable data, and advertisers are keen to have access to this data, especially as third-party cookies become extinct. And advertisers need new ways to reach and engage their audiences. Sales needs that data to tell compelling audience stories to attract advertisers. The best path forward? Better collaboration between Ad Ops and sales to drive campaign performance and repeat sales. Gain valuable insights from this engaging and thought-provoking keynote as we explore the changing dynamics of digital media, from ad tech challenges to the need for greater collaboration among business functions. Discover how to thrive in an independent media landscape by enhancing communication across teams, including ops, product, sales, and data.

Get your caffeine boost because there's still more great stuff ahead!

Let's close out the day with a bang. This is the highest-rated part of the event by your publisher peers. We reconvene as a group of publishers to talk about all of the important issues we've learned about during the day. This is the session that will inspire you to make a change when you return to work.

In this publisher-only session, we'll come together to talk about vendor selection, vendor verification, what works and what doesn't. A panel of publishers will detail the characteristics that make vendor deals go sour... As well as what makes them sing! But, the floor is open. So speak your piece and let's all find solutions for working better with partners together. 

In this unique and fun format for tech discovery, you'll have the opportunity to do a "Tech Crawl" to investigate new technologies from our sponsoring Tech Providers where you'll learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Swipe in with each Tech Provider you visit, and attendees that meet our magic number will be eligible for a serious prize ($$$) given out during dinner.

A beautiful meal enjoyed by publishers and sponsors together, accompanied by music, prizes, and surprises! You're guaranteed to walk away with 10 new meaninful connections after the AdMonsters Big Dinner. 

Come enjoy a hearty breakfast to fuel your mind and body for a day of learning and activities ahead! 

Establishing community and loyalty with audiences is critical for driving revenue growth and diversification. Publishers can achieve long-term revenue goals by creating new revenue streams around unique offerings that their audiences want. Hear how Vox Media leveraged their loyal audience to build a robust subscription and newsletter business for its podcast network and leading editorial brands including New York Magazine, Vox, and SB Nation.

Alex Cone, senior product manager on Google’s Privacy Sandbox team, joins us to address the hottest burning questions from publishers. We’ll cover common misconceptions, the latest updates, and steps publishers can take to get involved today.

The AdMonsters content squad digs into the most pressing topics at the forefront of digital revenue professionals' minds.

Video ad spend is booming. And people watching video won't slow down anytime soon. In an era where attention spans are shorter than ever, and the demand for dynamic, captivating content is at its peak, understanding the impact and potential of video is crucial. At the close of this session you will come away with top insights and strategies for monetizing your video content successfully.

So what did we learn today kids and what happens next?

Grab your coffee and a snack to get geared up for your last round of breakout sessions!

Your brain needs a little break after all this thinking! Choose from a variety of local experiences while making new connections. Pick from active adventures in the Austin landscape to activating your competitive streak, or choose to unwind at our Pool Party; see full activity descriptions to choose the one that sparks your joy; There's something for everyone! 

• Austin Brewery Tour
• Rock Climbing at McKinney Roughs Nature Park
• Tex-Mex Iron Chef
• Ziplining
• Poolside Party

Don't miss Tuesday night, we're going to Keep It Weird, Austin-style! To cap off their PubForum experience, Publishers will enjoy a private event in a downtown Austin venue with great food, cold beers, and live music. This party will knock your boots off!