The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's also no easy answer for complying with CCPA. Yet despite the…
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The IAB’s CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumer’s sold PI and the consumer’s journey with respect to what the CCPA requires. Its weaknesses and strengths come from the same source—it is not meant to provide a definitive answer on CCPA language…
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Publishers are frantically preparing for the launch of the California Consumer Privacy Act on Jan. 1, 2020—and trying not to lose sleep over the looming EU ePrivacy Directive updates. But they're alone in that effort—programmatic intermediaries like 33Across have heard the data privacy call and are ensuring they not only complying with…
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In the past week, Google became embroiled in a serious face-off against a firing squad of 50 state attorney generals related to the tech giant’s dominance over the digital advertising ecosystem. The funny thing is Google is the only one in the industry—including ad tech companies, advertisers and publishers—who doesn’t…
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“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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Privacy regulations, cookieless web, identity resolution, the value of first-party data, better personalization—are just some of the many data trends shaping publishers' strategies today. The road ahead is being paved as much by user and governmental concerns as it is by the duopoly and other significant players in the ad…
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GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…
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If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also probably wouldn’t have jobs. No, there is a nuance to digital media monetization—dare…
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GDPR's arrival hasn't burned the digital world down. But it has left us with less data in an industry that runs on data, with Google still calling a lot of shots. Rob Beeler looks at where this is pointing for publishers' future.
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The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors pubs can list in its consent management tool—Brian LaRue asks: How…
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