On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law. This makes Colorado the third state — joining California and Virginia — to pass comprehensive privacy legislation. Publishers and marketers will need to comply by July…
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By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground. Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. …
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Between mounting privacy regulations and privacy enforcement measures being taken by big tech, publishers are in need of simple solutions that ensure consent compliance (and that they can trust). And even when publishers are doing the right thing and following the law, they may find themselves liable for a non-compliant…
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Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions. Well, here's…
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At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer Privacy Rights Act (CPRA), and more.
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As privacy restrictions began to tighten, Digital Media & Measurement Consultant, Rachel Adams had concerns that the digital media industry would no longer be data-driven, and she'd end up in the “integrated” media world again, where most buys were considered equally difficult to measure, and plans saw few changes quarter…
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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Shifting our mindset from notice and choice will not be easy and will require agreement in an ecosystem of competing interests. However, in the long term, both consumers and businesses may benefit from this change. Privacy expert, Jessica B, Lee breaks down the alternative to the failing notice and choice…
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If you're thinking GDPR was the warmup for CCPA, think again. It's not even half the battle. Especially not for those publishers who simply decided that cutting off EU traffic was the right play. But for the lot of you who attracts a large international audience, that approach isn't even…
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2020 is upon us and so is the California Consumer Privacy Act (CCPA). CCPA applies to any company with CA-based assets or customers, including Californians who visit a website and whose data you touch. This includes companies that handle the personal data of at least 50,000 Californians per year, as…
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