APRA Archives - AdMonsters

Does APRA Do More Harm Than Good For Personalized Advertising?

By Andrew Byrd July 24, 2024

The race to a federal U.S. data privacy law has been a slow trudge to victory, and the American Privacy Rights Act (APRA) is no different. APRA could drastically change digital advertising. By requiring explicit consent for using sensitive data, APRA could potentially hinder small businesses and publishers, threatening their…

What Is the American Privacy Rights Act (APRA) of 2024?

By Andrew Byrd April 17, 2024

On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt the current fragmented data privacy framework. APRA strongly emphasizes empowering American consumers with greater control over…