AdMonsters reported on consumers' perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their…
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When Amazon Prime announced at the beginning of the year that its subscribers would need to pay an extra $2.99 to continue an ad-free experience, consumers began grumbling earnestly about ever-increasing subscription costs. It's worth exploring their complaints so everyone with a stake in the CTV industry can address them head-on.…
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With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy.
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Given that ad spend will continue its slow descent well into 2023, and direct sales are making a comeback (for some, they never left) — email newsletters provide advertisers with premium advertising inventory that reaches a highly engaged audience.
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Raise your hand if you remember when a Netflix subscription was $8.99 a month? 🙋🏾♀️ Minus all the fancy tiers, their initial subscription model, and the exclusively intriguing content attracted subscribers and made them the category leader and most popular SVOD platform that they are today. These days, they are…
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Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the year and the Omnicron variant attempts to make us nosedive into 2022, we’re…
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In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
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In this video from PubForum+ on December 8, 2020, learn how thousands of publishers worldwide leverage Admiral VRM to engage and communicate with visitors to build 1st-party relationships and grow diversified revenue across paid subscriptions, donations, adblock recovery, email, registration Walls, identity and more.
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Coronavirus is hurdling toward a distressing crossroads. Even though people are more active online than probably ever before, many publishers can’t monetize the traffic because they can’t draw advertiser spend. All the data suggests publishers are going to have a hard time waiting this out till the advertising faucets turn…
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Publishers know that diversified revenue streams are the key to thriving in the current market—there's more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can't see themselves building and managing New York Times-style paywalls, let alone driving enough subscription revenue to justify the…
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