Debunking Authentication Myths

The slow demise of third-party cookies has left the advertising ecosystem awash in uncertainty—and a good deal of fear. Beyond the anxiety, publishers need to understand that this is actually an opportunity to reboot our industry and rebuild it based on trusted engagement. At the center of this movement is user authentication, but a great deal of confusion surrounds the process—even over what the term means.

In this webinar, we’ll bust three prevailing myths about publisher authentication while sharing how the right strategy can drive success not just for you, but also the advertisers and audiences you serve. Join LiveRamp’s Senior Vice President and Head of Publishers Jason White and guests as they explore these “mythconceptions,” discuss who is winning when it comes to innovating on first-party data, and extrapolate how publishers can determine their total available opportunity.

You’ll learn:

• What authentication consists of and how to implement it effectively;
• How to drive advertiser interest in your first-party data;
• How to maximize revenue by leveraging identity solutions;
• And so much more.

Register now for a can’t-miss event!

SPEAKERS:

Jason White
SVP, Head of Publishers
LiveRamp

SPONSORED BY: